HoldFast Camera Gear | Made in America



Wish is waste.

Matthew Swaggart founded HoldFast in the midst of a personal creative reinvention. During this time, he was inspired to "holdfast" to three very basic values. Taste: Things must look right. Logic: Things must make sense. Faith: Because logic takes us only so far... and then we must leap.

Matthew has traveled the world, capturing stories of humanity’s highs and lows. He always disliked the bulky and militaristic style of today’s photographer’s gear. And after years of creeping back pain, he became intolerant of its poor function. He became determined to create a brand that blended the elegant styles of yesterday with unsurpassed modern functionality. 

HoldFast was born from a sense of adventure and the belief that history is waiting to be captured and made. 


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